How to Advertise on Facebook: Complete Facebook Ads Guide for 2021
Facebook advertising is an important way to connect with your audience on the world's largest social network. How large? 2.80 billion monthly active users large, to be precise.
Sure, that's an impressive number. But Facebook ads are all about getting your message in front of exactly the right segment of those people. The people who are most likely to actually want your products or services.
If you want to get the best results, it's important to understand the different Facebook ad types and targeting options before you dive in.
In this Facebook ads guide, we'll walk you through everything you need to know, from planning your first ad to developing advanced campaign strategies.
Types of Facebook ads
Image ads
These simple ads are a great way to get started with Facebook paid advertising. You can create one with just a few clicks by boosting an existing post with an image from your Facebook Page.
Image ads may be simple, but that doesn't mean they have to be boring.
For example, you might think domain names are a pretty ho-hum product. But that doesn't stop the Canadian Internet Registration Authority from creating fun Facebook photo ads.
Facebook advertising is an important way to connect with your audience on the world's largest social network. How large? 2.80 billion monthly active users large, to be precise.
Sure, that's an impressive number. But Facebook ads are all about getting your message in front of exactly the right segment of those people. The people who are most likely to actually want your products or services.
If you want to get the best results, it's important to understand the different Facebook ad types and targeting options before you dive in.
In this Facebook ads guide, we'll walk you through everything you need to know, from planning your first ad to developing advanced campaign strategies.
Types of Facebook ads
Image ads
These simple ads are a great way to get started with Facebook paid advertising. You can create one with just a few clicks by boosting an existing post with an image from your Facebook Page.
Image ads may be simple, but that doesn't mean they have to be boring.
For example, you might think domain names are a pretty ho-hum product. But that doesn't stop the Canadian Internet Registration Authority from creating fun Facebook photo ads.
Video ads
Video ads can run in the News Feed and Stories, or they can appear as in-stream ads in longer Facebook videos. Video ads can show your team or your product in action, like this quick demo video ad from Abeego
Carousel ads
A carousel ad uses up to 10 images or videos to showcase your product or service.
You can use this format to highlight different benefits of one product, several different products or even use all the photos together to create one large panorama image.
Each image or video can have its own link. In the ad below, each "Shop Now" button goes directly to the sales page for the plant in the accompanying image.
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