Family decision making process - Initiator, Influencer, Decider, Purchaser, User.

Understand how family decision making in consumer behavior has distinct roles. The family decision making model comprises of different roles that family members play in the decision making process.

The decision making process are centered around 5 roles. The Initiator, influence, decision maker, purchaser, and user. A family decision making process example is provided with an example from the popular animated show - Family Guy.

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