Melvin Anthony Answers: Is Bodybuilding Less Lucrative Today?

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Melvin Anthony discusses financial opportunities in bodybuilding during his era vs today.

Those who follow bodybuilding history know of the coveted Weider contract. Back when Joe Weider was still alive - he would offer lucrative sponsorship contracts to the top bodybuilders in the sport. It was at once a sort of confirmation of a bodybuilder's talent as well as a consistent pay day. In a sense, it was how an athlete became a career bodybuilder. Today contracts like Joe Weider's are unheard of. Instead, social media influencer sponsorships and affiliate rates provide opportunity for income. In our latest GI Exclusive interview, Melvin Anthony debates on whether or not bodybuilding was more lucrative in the past model compared to today's model.

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